![]() Second, before hiring a professional content writing service, make sure they specialize (or at least can provide) vertical-specific samples. Or something that’s been regurgitated from the all crap that’s already out there. ![]() You’ll get back a poorly optimized blog article. That means the writing agency you work with should have a firm understanding of things like keyword research, content optimization, page structures, etc. (Preferably, the specific kind of content you’re interested in.) They should have some experience with producing SEO content, and know-how for ranking in search engines. Make sure the content marketing agency in question actually specializes in content marketing and content creation - not just distribution. But overall quality suffers when you have one person doing the job of multiple people. ‘Cause when you multiply the fracturing of one discipline across a bunch (like design, dev, CRO, ad buying, social media, email, etc.), you’ll quickly realize that they’ll need ~40+ people to successfully pull any of this off. So the next time you see ‘full-service’ digital agency, peep their headcount. SEO content is simply too broad, too difficult, too complex, and too competitive. You can’t be a 9/10 at every aspect of SEO content writing, unfortunately. That means even the best content marketers today can’t do it all. With the way the search industry is changing, there will soon be a few more (anything from multilingual to voice search and AI) - more than any SEO content writer can keep up with on their own. You’ve got technical, analytics, on-page, content, and links/PR. Cons: They may not specialize in your vertical or content style No need to hire and manage professional content writers yourself. That means one agency could potentially handle all your content needs. Working with a content agency can give you access to more expert writers - useful if you have your hands in multiple businesses or have a network of affiliate sites. Most (good) content writing agencies look for them, recruit them, and train them.Īnd if they don’t currently already have that professional content writing talent in-house or their network, they have the means to hire an experienced content writer with subject-level knowledge. The ones who’ve spent years developing their knowledge in a particular area. You know, the ones who actually know what they’re talking about. “The best stuff” comes from subject-matter experts. you need the best stuff possible.īecause anything else won’t get noticed. That’s a problem when content is a zero-sum game. It means if you hope to get anything - views, awareness, clicks, leads, sales, links, etc. ![]() Like article readability, plagiarism, content accuracy. We purchased content from popular content writing services and gave each an overall rating based on different factors. There’s already too much shitty content in the world. So assigning them a topic they know nothing about would (1) set them up to fail and (2) result in bad content. They simply lack the experience to create great content. But what do they know about (a) hiring content writers, (b) scaling content teams, (c) generating marketing ROI, or (d) working with a content writing agency? I’m personally writing it, rather than assigning it to one of our awesome SaaS content writers. The best blog writers for hire usually either come from top-notch copywriters or a content writing agency. ![]() See Client Results Expertise Pros: Agencies have more, better writers on staff
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